Dialogue Lu Peiren: Kw
2009 years, the host marketplace is not a safe car, how big is the brand name’s life-and-death competition, one after another price war, the chip is facing an abrupt shortage of … … inside smoke filled the atmosphere, everyone else had to play badly beaten the battlefield, there clearly was a war hero keeping a map, really calm and comfortable in demand of his “Xuelang staff,” strategist, command denounced Qiu Fang. Under his leadership, their group gradually expand the marketplace and slowly climbed the hill, the greatest point of winning, in order for competitors look askance at him, that Covey’s Lu Peiren.
2009 many years, Covey, With Lu Peiren sharp marketplace insight and relax the internal power cultivation, the industry has established countless mythical wonders: eight months in a row perhaps not brand new, not cost slices conditions, 2009 per capita quantity of the machine has reached the national first, at exactly the same time, Covey and BYD works closely with its excellent item high quality has-been rated as model-based BYD strategic partner. BYD to win these types of a higher score, which undoubtedly presents Covey in the technical level and item quality tend to be of a qualitative leap, which can be many Covey pleased individuals.
But countless folks about is certainly not brand-new eight months, can Covey in “sleep” it? The facial skin of ever-changing, speed is king of this marketplace, how they dare therefore softly? It’s this that they performed eight months before accomplished these types of a feat? These days, we approached the helm Lu Peiren Covey, therefore he opened one after the other for the answers. General Manager Lu Peiren
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After 8 months, “closed-door rehearse” to quickly attain gorgeous change When interviewed Lu Peiren
almost 18 o’clock, he was busy with a reception within door waiting for dealers, and lastly our turn, came forward to shake hands, sat down, their eyes expose a very good surge over packed with confidence. “i do believe the brand name may be the quality of the main can be!” I throw the issue is not too, Lu Peiren first expressed his views: “Today, waiting as you’re watching two companies would be to perhaps not inform their manager does not satisfy particular appear in individual top-level officials to know the product quality that we share with fulfill! preventing small illnesses? the problem rest? We need to dig the root! “brand has been doing the Covey consumers agree, whenever helm that is nonetheless persistent stick to the concepts and requirements of their own: we should absorb quality, desperately to engage in high quality, may do better. Its exactly due to this dedication, it was an outstanding accomplishment associated with Covey transfiguration.
2009 8 months, after a full 8 months any period of time of time, Covey “and retreats to apply”, using its extraordinary calm and patience and work together to create ahead, and lastly succeeded in improving the item technology system that T6 HD electronic platforms, once the product is changed into digital plus digital display screen technology system, which marks the Covey development in item technology to a new amount, is the fast improvement business by leaps and bounds brand new kick off point for enterprise development is a unique milestone when you look at the history of ! At the moment, a’s price war is playing in trying, Lu Peiren however go its own means, determined never to take part in price conflicts. “all price wars are cutting sides, unless you reduce corners to cost war? Its irresponsible for the market, Covey men and women always do the most affordable.”
What is the brand name? Light will not call attention-grabbing brand, so only a clear representation, if you see the brand, and think of the meaning behind it, folks and things, and that is positively successful. High quality could be the root, the root could be established using connotation associated with brand name, tradition and accountability, Covey which did. If they built all of it on when the pursuit of the best quality, definitely made himself a free of charge ad, and a massive influence. During 2009, total product sales may Covey is not the biggest, but it is sure that they truly are one of several greatest reputation in the market, and contains claimed many “iron buddy” support and trust.
Ready successful in remote 2010, product sales inside invisible
On development, this is simply not simply an innovative new topic within the industry, in addition to appearance of innovative, practical item development … … homogenization in really serious situations, every one of which battle against time, enchantment details, but this tiny huge difference of marketplace has not been winning. Wish to gain a company foothold available in the market, Covey on the basis of the car computer system industry and perform the inventive station innovation: three-forward, three-dimensional marketing.
Three outlines: high share of the market in three lines to go reduced, Covey wont keep the wholesale channel together with end associated with market, can give the terminal provider of technology, advertising, instruction, and guidelines pertaining to product sales support, because of the price control to restrain and get a handle on “cottage” development, in addition, Covey items will continue in 4S shops into the part channels to bolster the advertising, In addition, using cooperation of BYD pre-installed marketplace will fully open up the market to develop high-end Covey , to learn each other’s advanced level technology and culture, to obtain their effective precipitation and leaps. Additionally performed three outlines, however the intensity and concentrate vary, “three-dimensional advertising” could be the item of effective breakthrough in the three outlines associated with “three arrows shot”, the realization regarding the complete three-dimensional marketplace outflanking.
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